Accelerate Customer Uptake
How to help teams produce products & services that sell themselves
By invite only, private workshop
IN THIS WORKSHOP, WE'LL DEMONSTRATE:
PRINCIPLE I:
Companies can choose to circumvent the competition
Winning customers by outperforming the competition is strenuous if your company competes in a crowded market.
The alternative is to discover and occupy untapped market space - by developing a unique product or service.
"The product is by far the most important marketing tool" -Phil Knight (Cofounder of Nike)
PRINCIPLE II:
Company Persuasion & Customer Desire have an inverse relationship
Unique products require less persuasion to sell, because they offer value that the customer desires.
Creating unique products requires companies to accurately predict what kind of value customers are willing to buy.
"Demand was continuing to grow because we offered a unique product" -Tim Clark (President, Emirates Airlines)
PRINCIPLE III:
Marketing & Selling are polar opposites that cancel each other out
Most of us see marketing & selling as similar, when in fact they are contradictory by nature.
Seeing marketing through this new lens unites and aligns teams like never before.
"Selling and marketing are antithetical rather than synonymous or even complementary" - Peter Drucker (Renown Author)
THESE PRINCIPLES UNLOCK:
Substantial
Revenue
Growth
By discovering & occupying untapped market space
Profitable
Product Innovation
By developing products & services that sell themselves
Improved
Cost
Efficiency
By replacing underperforming marketing activity
WORKSHOP DETAILS:
What
This is a 1 hour, one-to-one workshop
When
Please enrol to receive upcoming available dates
Where
All sessions delivered live via Zoom
Meet Your Host
Strategy Consultant | C-Suite Advisor
We help companies accelerate customer uptake of new & innovative products and services. We do this by providing practical strategies to leaders, and helping teams successfully implement those strategies.
- Matthew ChabanStrategy Consultant & Author We help companies accelerate customer uptake of new & innovative products and services. We do this by providing practical strategies to leaders, and helping teams successfully implement those strategies.
Particulars
- Explainer Briefing: Companies can choose to circumvent the competition (15 mins)
- Application: How to apply this principle (5 mins)
- Explainer Briefing: Company persausion + customer desire have an inverse relationship (15 mins)
- Application: How to apply this principle (5 mins)
- Explainer Briefing: Marketing & Selling are polar opposites that cancel each other out (15 mins)
- Application: How to apply this principle (5 mins)
Group sessions are also available for groups of 3 or more attendees from your company.