Scaled-Up Client Sourcing
How to help teams gain, retain & grow lucrative client relationships
By invite only, private workshop
IN THIS WORKSHOP, WE'LL DEMONSTRATE:
PRINCIPLE I:
Client sourcing can be scaled-up by using streams
Service companies usually rely on a complex mix of sales & marketing to gain and retain clients.
Streams provide a robust structure companies can use to scale-up client acquisition & retention.
PRINCIPLE II:
Service delivery is a
marketing activity
Client opportunities increase when service delivery is seen as relationship building.
Gaining, retaining & growing client relationships evolves into a multi-team commitment.
PRINCIPLE III:
Marketing & Selling are polar opposites that cancel each other out
Most of us see marketing & selling as similar, when in fact they are contradictory by nature.
Make your promotional campaigns capture more customers by redefining marketing.
THESE PRINCIPLES UNLOCK:
Sustainable
Revenue
Growth
By scaling-up
client sourcing
client sourcing
Unknown
Client Opportunities
By making client sourcing a multi-team commitment
Improved
Marketing
Performance
By enhancing your company's influence
WORKSHOP DETAILS:
What
This is a 1 hour, one-to-one workshop
When
Please enrol to receive upcoming available dates
Where
All sessions delivered live via Zoom
Meet Your Host
Strategy Consultant | C-Suite Advisor
We help professional-services companies setup robust client sourcing capabilities. We do this by providing practical strategies to leaders, and helping teams successfully implement those strategies.
- Matthew ChabanStrategy Consultant & Author We help professional-services companies setup robust client sourcing capabilities. We do this by providing practical strategies to leaders, and helping teams successfully implement those strategies.
Particulars
- Explainer Briefing: Client sourcing can be scaled by using streams (15 mins)
- Application: How to apply this principle (5 mins)
- Explainer Briefing: Service delivery is marketing activity (15 mins)
- Application: How to apply this principle (5 mins)
- Explainer Briefing: Marketing & Selling are polar opposites (15 mins)
- Application: How to apply this principle (5 mins)
Group sessions are also available for groups of 3 or more attendees from your company.